Improbable Media harnesses the power of content and storytelling to support elite talent and brands in developing and expanding their ecosystem. We don’t just provide opportunities; we build the infrastructure to manage the process from concept to execution.
Rooted in the ethos and spirit of our founders, NBA MVP Giannis Antetokounmpo, a global icon, and Jay Williams, an esteemed entrepreneur and ESPN talent, we offer 360 support for talent, brands, and organizations seeking comprehensive marketing and revenue-driving solutions.
At the nexus of sports, business, and entertainment, we’re breaking barriers, reshaping norms,
and making the Improbable, Probable.
Meet Our Team
Giannis Antetokounmpo
Giannis
Antetokounmpo
Co-Founder
Giannis Antetokounmpo, aka The Greek Freak, is a 2x MVP and one of the most decorated players … Read more
Giannis Antetokounmpo
Jay
Williams
Co-Founder
Jay Williams is an accomplished producer, entrepreneur and on of ESPN’s top on-air talents… Read more
Giannis Antetokounmpo
Jonathan
Stern
CEO
Jonathan Stern is a seasoned media executive with over 20 years of leadership experience in major… Read more
Jessica Lindel
Jessica
Lindell
VP, Brand Partnerships
Jessica is a seasoned sales and partnerships professional with extensive experience … Read more
Nick Monroe
Nick
Monroe
Head of Content
Nick Monroe is an Emmy award winning producer with over 20 years of experience. He has produced… Read more
Select Brand Partners
Press and Media
SBJ Giannis Vision
Giannis Antetokounmpo has a vision for his new production company that goes beyond the borders of both typical athlete content and the U.S.
SBJ Giannis Vision
Giannis Antetokounmpo has a vision for his new production company that goes beyond the borders of both typical athlete content and the U.S.
SBJ Giannis Vision
Nigerian-Greek NBA superstar Giannis Antetokounmpo and ESPN’s Jay Williams hope to create improbable stories for more athletes