About | Improbable Media

Improbable Media harnesses the power of content and storytelling to support elite talent and brands in developing and expanding their ecosystem. We don’t just provide opportunities; we build the infrastructure to manage the process from concept to execution.

Rooted in the ethos and spirit of our founders, NBA MVP Giannis Antetokounmpo, a global icon, and Jay Williams, an esteemed entrepreneur and ESPN talent, we offer 360 support for talent, brands, and organizations seeking comprehensive marketing and revenue-driving solutions.

At the nexus of sports, business, and entertainment, we’re breaking barriers, reshaping norms, and making the Improbable, Probable.

Meet the Team

Giannis
Antetokounmpo

Co-Founder

Giannis, also known as The Greek Freak, is a 2x MVP and one of the most decorated players in NBA… Read more

Jay
Williams

Co-Founder

Jay is an accomplished producer, entrepreneur, and top ESPN on-air talent… Read more

Jonathan
Stern

CEO

Jonathan is a seasoned media executive with over 20 years of experience leading strategic… Read more

Jessica
Lindell

VP, Brand Partnerships

Jessica is a seasoned sales and partnerships professional with extensive experience across the… Read more

Nick
Monroe

Head of Content

Nick is an Emmy award winning producer with over 20 years of experience. He has produced … Read more

Giannis Antetokounmpo

CO-FOUNDER

Giannis Antetokounmpo, also known as The Greek Freak, is a 2x MVP and one of the most decorated players in NBA history. In 2021 he led the Milwaukee Bucks to their first NBA Championship in 50 years and was named Finals MVP. He is widely regarded as one of the greatest power forwards, a member of the NBA 75 list and one of the greatest European players of all-time. Giannis is the Chairman and Co-Founder of Ante, Inc., as well as owner and investor in Nashville Soccer Club, Milwaukee Brewers, Candy Funhouse, Flexpower and more.

Jay Williams

CO-Founder

Jay Williams serves as Chairman at Improbable Media, a company he co-founded alongside NBA superstar Giannis Antetokounmpo.

Jay’s versatility extends from business to broadcasting as one of ESPN’s top on-air talents. He is the host of the network’s award-winning College GameDay show and frequently contributes to ESPN’s signature shows, First Take and Get Up.

On the court, Jay is one of the most decorated and prolific players in college basketball history, winning the National Championship at Duke University and being inducted into the College Basketball Hall of Fame. He was the second overall selection in the NBA Draft and played for the Chicago Bulls.

His autobiography - Life is Not an Accident: A Memoir of Reinvention - is a New York Times Bestseller.

Jonathan Stern

CEO

Jonathan Stern is a seasoned media executive with over 20 years of experience leading strategic transformations and pivots for global brands and media companies. Jonathan has held senior management roles at Red Bull Media House, Fusion Media Networks, and Bunim/Murray Productions. He has also served as adjunct faculties at UC Berkeley School of Law and USC’s Gould School of Law and serves as a board member or advisor to various media and brand-focused startups.

Jessica Lindell

VP, Brand Partnerships

Jessica is a seasoned sales and partnerships professional with extensive experience across the media landscape.

Before joining Improbable Media, she held a senior leadership role at Katie Couric Media. There, she successfully led and developed the sales division, overseeing major accounts and fostering brand relations with talent.

Previously, Jessica played a critical role at CBS Radio, where she led a national realignment by charting a new course for innovative, non-traditional revenue streams. She also held a director role in CBS corporate's in-house agency. Prior to that, she worked at iHeart, where she excelled in selling experiential media and exhibited leadership in driving sponsorships for flagship events.

Nick Monroe

Head of Content

Nick Monroe is an Emmy award winning producer with over 20 years of experience. He has produced long and short form content in the United States, Europe, Africa and Asia for Amazon, Nike, Breitling, JBL, Red Bull, Verizon and more.

Meet the Team

GiannisAntetokounmpo

JayWilliams

JonathanStern

JessicaLindell

NickMonroe

Giannis Antetokounmpo

CO-FOUNDER

Jay Williams

CO-Founder

Jonathan Stern

CEO

Jessica Lindell

VP, Brand Partnerships

Nick Monroe

Head of Content

Giannis
Antetokounmpo

Jay
Williams

Jonathan
Stern

Jessica
Lindell

Nick
Monroe